Top 10 Famous Youtubers/Influencers in Malaysia

Do you enjoy watching YouTube videos? Us, too! YouTube is the second largest search engine after Google, with millions of subscribers in a whole wide world. The online video sharing platform was founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim, all former employees of the American e-commerce company PayPal.

Psst: Did you know that Jawed Karim was the first YouTuber?

First youtube video
Credit: CNN

When it comes to Youtubers, Malaysia is no exception to the rise in popularity of what we call a YouTube sensation. They have amassed millions of subscribers and become the most subscribed channel on YouTube in Malaysia.

Not only that, they also gain profits from their channels. As a matter of fact, their popularity as Youtuber has also turned them into an influencer and social media celebrities getting endorsement deals from local brands and alike. Without further ado, here is our list of the top 10 Youtubers in Malaysia!

#1. Alieff Irfan

 alieff irfan

This 24-year-old YouTube celebrity from Kelantan has a whopping 3.86 million subscribers with over 1.6 million followers on Instagram. Alieff Irfan's channel is well-known for his short skits and parody videos plus his native Kelantanese dialect is what make his channel so unique and appealing to Malaysians.

According to, his estimated earnings from YouTube for monthly is $7.5K - $119k. Now try converting them to Ringgit. :D

#2. Syazmi Sazli

syazmi sazli youtube


Syazmi Sazli has become a YouTube sensation thanks to his love for gadgets and video creation, which have become popular among Malaysians with 2.8 million subscribers. Now, Syazmi has advanced in his career by directing Mael Totey the Movie, the highest grossing movie on Astro First.

His popularity also extends to Instagram with 2.4 million followers. If you have any doubts whether Youtuber can make money from their channel, think again. His estimated monthly earning is up to 15.6k in US dollars.

#3. Isa Isarb


Isa Isarb, a social media personality known for his challenges and prank videos, is another Youtuber in Malaysia with over 2.27 million subscribers who is on the rise. In fact, it was in February 2020 that he became famous for handing out RM10,000 to journalists who covered the news in front of Istana Negara.

Isa Isarb has gone one step further, capitalising on his celebrity to launch Isarb Brand, a clothing line. If you like original clothing and are a fan of streetwear, this is something you should look into.

#4. Isaac Osman 

isaac osman

Isaac Osman channel is a must to watch if you're looking for Mukbang Malaysia videos! Whatever it is, from a viral coffee to eating spicy food and even BTS burgers, Isaac will be the first to address the audience.

His mukbang videos can reach millions of views on YouTube, where he has over 1.36 million subscribers. We're guessing Malaysians are huge foodies!

#5. Che Nom

 che nom

Che Nom has been entertaining us with her cooking videos since 2013. Che Nom, a retired engineer turned food vlogger, has over 1.45 million YouTube subscribers who enjoy watching her cooking videos, which range from Malaysian delicacies to delectable desserts.

Che Nom also described herself as an “online mum to anyone who wants to learn how to cook on YouTube”, according to the Malay Mail. Check out Che Nom's cooking videos if you want to learn new recipes. It's like being in the kitchen with your mother!

#6. Bella Khan

che nom

“Hi, it’s me. Bella Khan!” Another Malaysian female Youtuber that hit our list is Bella Khan, a YouTube content creator with over 1.23 million subscribers, as well as an aspiring entrepreneur with a cosmetics company. Bella Khan's popularity stems from her emphasis on creating entertaining videos for her subscribers.

From trying out viral Shopee products to videos of her reacting to celebrities, she's done it all. Her channel undoubtedly provides entertaining videos to her subscribers, both young and old.

#7. JinnyboyTV

jinny boy

You may not recognise Jim Lin, but you may have heard of his YouTube channel Jinnyboy. Together with his co-founder, Reuben Kang, they have created a series of fun and entertaining videos that have received millions of views and have 1.14 million subscribers on their channel.

Jinnyboy is unquestionably a trailblazer in the filmmaking industry in Malaysia, particularly in the YouTube scene.

#8. Cikidot Channel

cikidot channel

Cikidot Channel is one of YouTube's fastest growing channels, with over 1.1 million subscribers. Started in 2012, their videos gained hundreds of thousands of hits in views.

One question that is frequently asked, particularly among Malay audiences, is, "Cikidot Channel ni adik beradik ke?" They are, in a sense, blood relatives because they are cousins. Peruse their channel for more videos that will make you laugh!

#9. Azfar Heri

azfar heri

Azfar Heri is a YouTuber and a rising Instagram social media personality. While his Instagram page has over 1.2 million followers, his YouTube channel, which features lifestyle and cooking videos, has over 880k subscribers.

Because of his popularity, he was nominated one of the Top 5 Youtubers by Anugerah Bintang Popular Berita Harian.

#10. Sugu Pavithra

sugu pavithra

Looking for Malaysian Indian Youtubers with simple recipes that you can try at one go? Sugu Pavithra definitely hit our list. This couple’s YouTube channel was first started in 2020 and since then, it has managed to get over 833k followers especially during the period of Movement Control Order.

This YouTube cooking sensation first gained popularity with their tutorial for Indian chicken curry, not to mention Pavithra's fluency in Malay, which has won over the Malaysian audience.


Making YouTube videos began as a hobby for these YouTubers, but it has now evolved into a profitable business for them.

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