6 Tips to Increase Your Online Sale using Social Media
Are you an online seller who wants to get more customers to buy from you?
The answer is simple; you need to be active on social media.
Over 86 per cent of the Malaysian population were active social media users in 2021 (Statista.com), making it an excellent platform for you to start scouting for potential customers.
There are numerous advantages to using social media to drive sales, regardless of the product or service you are selling.
And we have six best tips to help you increase your online sales and presence using social media.
#1. Pick the best social media platform.
There are numerous social media platforms today. But you will have much better chances if you choose the ones that your audience uses.
Otherwise, you will waste a lot of time creating and maintaining multiple social media accounts that may or may not work, rather than focusing on those that will help you achieve your goals more effectively.
The best way to find out is to look at the demographics of your target audience.
How much time do they spend on these platforms?
What kind of product are they looking for?
By answering these questions, you will determine which social media platforms will best serve your needs. Be where your audience is, and you will reach them more effectively to drive sales.
#2. Get creative with your content.
Content is everything when it comes to social media because that’s the first thing that will help you build a loyal audience and get new followers when they visit your profile.
We know that sometimes, sellers want to get the most out of their social media by posting endless series of promotional content. However, these hard-selling contents might backfire as they might repel your customers.
Contents are meant to build a long-lasting relationship with your followers, as this is where the interactions happen. What can you do instead?
- Post-real-life images (behind the scene, packing, delivery)
- Post more tips and tricks (it can be about your business or others)
- Research & create trendy videos
- Make use of Tiktok or Instagram Reels to help drive awareness
Source: Instagram Ninja Van Malaysia
If you are looking for ways to increase your online sales through Instagram or other social media and need some inspiration to help boost your content, check out our article.
#3. Work with Influencers or Celebrities.
If you’re not familiar with the term “influencer,” it’s the latest marketing buzzword. With many followers and fans, there is no doubt that influencer marketing is one of the most effective marketing strategies because it will help your brand immediately by leveraging the influencer’s influence.
On the other hand, celebrities can be expensive, but there is no denying the power of celebrity endorsements to boost your brand and promote your products. Why not give it a shot if you have the means?
While the number of followers is significant, another factor to consider when selecting an influencer or celebrity is whether or not they have a brand similar to yours. If you want to promote sportswear, for example, you should hire someone who is active in fitness and can better represent your brand.
The next thing you should look for is whether their followers are actively participating in their posts by answering questions about their products.
#4. Collect reviews and repurposed as content.
Credit: Ninja Van Official Shopee Store
Reviews can help build trust and confidence in buyers who are considering purchasing from you. They may already wish to purchase from you, and the reviews will provide the final push they require to complete the transaction.
Reviews and testimonials are both forms of social proof that you can use to generate content. Due to the candid nature of these reviews, the contents are genuine when it comes to persuading your customers. You can encourage your followers to upload photos and reviews to social media, which you can then use as content.
Send them a gift or freebies, or provide them with a coupon code, to entice your followers to become brand ambassadors as an alternative form of influencer marketing.
#5. Simplify the buying process.
The simpler the purchasing process for your customers, the more likely they are to buy from you. Some sellers tend to complicate the purchasing process, which will turn off customers faster than a poor product.
You may have heard the phrase "PM admin" from customers inquiring about the price in promotional posts followed by sellers sending them a private message with details about the product and price.
Wouldn't it be better to include the price and details in the post itself and request that customers contact you directly via Whatsapp or private message if they wish to purchase? If you have a website, direct them there to easily collect leads via newsletter signups.
Additionally, you can map out your customer's purchasing journey and identify any obstacles that prevent them from completing a transaction.
#6. Use paid ads to drive traffic.
Organic traffic alone is not enough. It would be beneficial if you could generate additional traffic to your post in order to entice more customers to visit your profile and learn more about your product. You can direct the traffic to either your website or a specific post depending on your goals.
Paid advertisements enable you to reach a larger audience of potential customers who will engage and respond to your post, increasing conversions as a result of your posts reaching a larger audience!
Each social media platform has its own set of advertising options and targeting tools that you can experiment with. The results vary according to your objectives, which may include click-through, engagement, impressions, or reach. Create advertisements on Facebook, Instagram, and even TikTok!
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