5 Best & Free Instagram Tools You Should Try Now

Do you own an Instagram business account? Great because this article is for you!

Almost everyone is on Instagram, which makes it one of the best social media platforms for sellers to potentially turn their audience into paying customers. Yay!

But before that could happen, you need to have a good marketing plan to help you develop well-curated content for your account.

We all know that running an Instagram business account takes a lot of work (kudos to all social media managers, we feel you), so we figured you could use a little help with these five tools to assist you in curating and preparing the best content for your Instagram business account.

Without further ado, let us get started.

#1. Canva (For designing).


Credit: Pexels

Visuals are essential for Instagram, and they can create a long-lasting impression for people to follow you on Instagram as it represents your branding.

Nonetheless, not everyone is a designer, which is why Canva exists to help you design excellent visuals for Instagram. With Canva, you can create and design your social media post with great visuals in less than 5 minutes. You can also have customised posts that match your theme and colour branding.

It has a variety of social media templates, including Instagram posts and Instagram Stories, in which you can easily drag and drop your photo, add your text and more!

Whether you want to promote your new product or want to create a giveaway post, Canva has the right tools to make it happen. Plus, you can even create stunning videos on Canva for your Instagram.

#2. Pexels (For free stock photos).


Credit: Pexels

To have good photos for Instagram, you need to do all the preparations for shooting and editing, which is time consuming and can be costly.

But luckily, there is a workaround for that. Thanks to the birth of stock photos website, you can browse and get stunning images for your post instantly!

Pexels is a website for stock photos with royalty-free images that you can use on Instagram. You can use these images freely without having to obtain permission from the original owner, and there are thousands of them that you can choose from.

You can have professional looking photos for your Instagram to boost your Instagram content and for some content inspiration for your account, saving you both time and money.


#3. Grammarly (For writing).


Credit: Pexels

Besides visuals, you will need a catchy caption to capture your follower’s interest. The most important part is to make sure that your captions are free from error, as this reflects your credibility.

Need to write error-free captions for your Instagram?

Use Grammarly! It’s an online tool to help proofread your work faster, ensuring that your text is free from any grammatical mistakes and typos.

We make mistakes sometimes, but with the assistance of the right tool like Grammarly, it can help you minimise errors and improve your writing. You can copy and paste your text at Grammarly Checking Tool, or you can download Grammarly Keyboard, which is available for iOS and Android.

#4. Google Sheets (For tracking and planning).

google sheet

Credit: Google

Need a free tool to create a content marketing calendar for your Instagram?

We highly recommend Google Sheets for ease of tracking and planning for your content, as you can easily create your calendar or download a ready-made template online.

With Google Sheets, you can plan and research your content ahead of time. Planning content can take a while, and Google Sheets allows you to see the big picture and speed up your workflow process.

With Google Sheets, you can create multiple sheets for a content calendar, editorial calendar, and many more, depending on your objectives.

#5. Instagram Insights (For Analytics).

 Instagram insights

Credit: Pexels

Many online tools allow you to track your Instagram performance, but it can be costly as it requires you to subscribe to a monthly or yearly plan.

But if you are using an Instagram business account, you are in luck as it is the best built-in app tool available to you for FREE, which enables you to view your overall performance for each post.

Instagram Insights is an analytics tool that gives you a complete insight into how well your posts perform individually and shows you data about your followers’ demographics.

In addition, the analytics provide you with useful data such as what is the best day and time for you to post depending on your follower’s online time, data for individual posts and stories, insights about campaign goals related to posts’ metrics such as engagements, impressions and reach etc.

With the help of these five tools, you are on your way to becoming a powerful social media creator! Curate the best content for your Instagram starting today, and keep improving as you go!

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