Discover low-cost marketing ideas with significant results that will help improve your business in Malaysia
If you own a business, you must be aware that running a business is not enough. You need to know how to market it too to reach more customers.
That is the thing with business. If you want to make money, it is a given that you have to spend some money. Well, that is the price to pay, and that is marketing investment for you, folks.
Marketing can be quite costly, nevertheless it is far too crucial to be put on a back burner. If used wisely, it can help promote and increase the value of your business. And ultimately, it will also help to improve your revenue as well.
We know how much the impact of Covid-19 has on businesses in Malaysia. Some of us got hit pretty badly, and we know more than ever now that surviving is the only thing that matters these days.
What would be better than to employ effective marketing strategies that can help to sustain your business?
Should you have not started any marketing strategies for your business, this is the perfect time for you to leverage this opportunity. Be still your heart; these eight marketing ideas are not going to harm your pocket.
1. Content is king
Marketing is all about content today, and as a business owner, you need to know the importance of great content and how it can do wonders for your business. It also helps to forge a broader connection with your customers.
Blogging is one of the best content marketing strategies out there that you can employ in no time, and bonus if you can do it yourself, that is even great news!
One of the essential advice from any marketers on earth is that your content must be relevant and meaningful to your audience. Another good tip is to create engaging content that they can resonate with themselves.
When you want to create your content, you have to think locally. Think of your audience and what kind of content that your customer would most likely read. It will help you craft the best content to create a perfect buying environment for your business.
Ask yourself these questions before you start writing.
Will this article resonate with my audience?
Does it help to grow my business and promote it?
Once you have put together a kick-ass content to promote, it does not take long for your readers to engage with your content, which can also help build loyalty among your customers.
Pro tips: Blog contents like tips, reviews, and How-to articles are highly useful to get shares and likes among your customers. Consider writing informative articles that benefit your readers.
2. Leverage the power of social media
We live and breathe social media. The power of social media is everything nowadays, and if you are not on board with this, it will be such a huge loss to your business. You have to be wherever your customers are.
One of the perks of social media is that it can help you grow social media presence and attract new customers as your brand's visibility increases. Social media platforms like Facebook, Twitter, Instagram, Youtube, and Tiktok, to name a few are fantastic for your business.
According to Vase.ai based on the research conducted in 2019, over 66% of Malaysian shoppers agreed that the most effective online stimuli are social media and eCommerce websites. Websites and apps like YouTube, Vimeo, and Twitch are also some of the significant stimuli to help customers make purchases.
So, if you still think that social media can not help you with your business, we are imploring you to think again!
Pro tips: Do not just post your image and video regularly. But instead, try interacting with your customers to create trust. You can also connect with other brands.
3. Create informative videos
Do not underestimate the power of video for your business. Before making any purchases or considering what to buy, Malaysian shoppers tend to look for reviews or guides to help them decide. It can be in the form of a testimonial blog or even instructional videos.
Well, we know that not everyone can make a video.
If hiring a good one is out of your budget, you can always hire a freelancer to get the deed done, or if you have someone on your team that can do decent video editing, that is a good start.
Pro tips: There are tons of websites that provide video editing for marketing at a low price.
4. DIY Infographic
People love sharing unique content and DIY infographic is one of a vital marketing contents that can easily attract people. They are packed with information and designed with eye-pleasing colours. We mean what's not to like about them? Informative infographics are highly engaging and can help promote your business and help garner referral traffics and links to your site.
To start, you can share facts about your industry and any tips related to your business or any information that you think can be useful to your audience.
Pro tips: Just like videos, DIY Infographic is not an easy graphic to produce, but with some luck, fingers crossed here, you can create yours online with websites like Piktochart.
5. Online contests
Have you participated in online contests before, or have you seen giveaway contests on your social media?
If, by any chance, that you have, you have got to agree with us that they can be both exhilarating and fun!
Fun is the right keyword because online contests, just like any marketing strategy, can help boost your followers and engagements with them. It can also help you get more sales.
Like hello, ka-ching ka-ching!
Online contests will help to promote your business more than you know it. And in time, you will see how much it can help your business. Plus, it gives your followers or fans a chance for excitement when they win your contest.
Pro tips: Choose the best online contest that can resonate better with your business. If you are promoting clothing, Instagram captions for OOTD (outfit of the day) can help you kickstart your online contest.
6. Recycling your content
Racking your brain for more creative content can be challenging at times. But you can republish any old contents that you have and turn it into something new.
Does your blog content have more shares and likes? Turn them into a video.
Or do you have any old articles that could use some love? You can create educational automation emails to your subscribers. That will work wonderfully too.
Pro tips: Take some time to review your old content and remarketing them on different channels.
7. Ask reviews from your customers
Notice how Shopee encourages buyers to leave a review and star based rating for online sellers after you have purchased their product? This is what we call social proof.
Reviews are crucial as they act as social media proof for your customers to review. Don't we always do this?
Before we buy something, we will read tons of reviews from the customers to have a sense of assurance—something to calm us down.
Oh, this is the one!
I should get this; it has five stars review!
Just like personal recommendations, social media proofs are a great way to establish an online presence.
Bad reviews are something that any business owner can not control. However, in time, these reviews will also illuminate consumers to see how businesses manage these reviews and address the situation.
Through reviews, it will help convert your potential customers into paid customers and will give you further credibility and trust among your customers.
Pro tips: Whenever your customers give good or bad reviews, try acknowledging their comments, and express your gratitude.
8. Referral Program
Besides social proof, do you know that getting people to recommend or share about your business can help grow your customer base?
That is priceless!
And a referral program is going to elevate your marketing even further. Never underestimate word of mouth, yah!
Pro tips: Offer attractive rewards or incentives to your customers every time they refer your business or service to their friends or family.
Hey, nobody says it was easy. Coldplay said that first.
But we have to tell you guys that these marketing ideas work as these ideas have helped lots of business owners and marketers worldwide.
Plus, they are practically cheap too! And it does not require much investment on your end, only efforts and perseverance.
It is a tough time, but you are going to make it.
Trust us; implementing these ideas is going to worth your while!
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https://vase.ai/resources/2017onlineshoppingtrends/ via https://janio.asia/articles/why-are-malaysians-shopping-online/